Lead generation hack: how to find all clients of your SaaS competition ?

You probably know the feeling of wasting your time and energy on unqualified leads. Thanks to technology this era has come to an end.

Question: what would it be worth to you to know all websites URLs of your competitors’ clients? – Guess what, you can have it for 150 dollars!

Recently I came across this awesome tool called NerdyData – it crawls all websites and checks their (tracking) codes. For example, you type in Optimizely and every website with an Optimizely tracking code installed appears in the result. 

Et voilà, now you know all clients of Optimizely. This can come in handy for their competition i.e. A/B Tasty or VWO. Quite a nice lead generation hack, hmm?

NerdyData gives you 6 queries for $50 a month. You can then export the leads into an excel spreadsheet with all the URLs. Moreover, they include the Alexa Rating of URLs. So you can sort them by the amount of traffic the site gets, thereby you have the biggest clients on top. 

How to make use of the generate leads?

After the lead generation is done, what to do with this data? Well, the LinkedIn advertisement platform is a good place to start!
Creating an audience targeting the people in charge could be the first step.  

NerdyData recently added more valuable data to their generated leads. Besides the Alexa Rating, you now get the main email address, the vertical, the country, the company behind the URL and their LinkedIn page.

These are massive insights into the market, you can now play all sorts of sales and advertising tricks with it. 

This tool can take your lead generation to the next level and reduce your PPC cost significantly because you target the right people. There are plenty of more use cases for this tool. In example:

Case 1: You can find all tools your competition is using. Simply check if they are using i.e. a Facebook Pixel, a Hotjar tracking or Yahoo Ads. Nerdy Data finds all of this in their code. 

Case 2: You can also find out all Shopify Stores or every site using WooCommerce – sorting those by the Alexa Rating gives you the most successful stores. 

Case 3: You can simply use it for research purposes, i.e. you can find all websites running on Drupal or WordPress, etc.

I hope you like the post. Please comment below how you utilize this data, I am excited to learn more from your case.

This post was a little off topic from our general blog, but it is always good to get more traffic. However, if you want to get started with AB Testing to grow your business here is a quick read to get you started: AB Testing Take Off.