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As a digital marketer AB Test are fun. Thinking of innovative UX designs are our daily bread and butter. If only there weren’t the math behind AB Testing. Well, we are visual people so check out the …
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This AB Testing Guide is made for intermediate testers, it doesn't claim to explain AB Testing from scratch. The overall purpose is to get some things straight about testing. 1) Before the test Before …
What is AB Testing? - The idea behind AB testing is simple. You have two Variations and you want to find out which one performs better. Imagine the following scenario: your website is currently …
