How Amazon became successful through A/B Testing

Since the beginning of the company’s history in 1994, Amazon has relied on the power of experimentation. Amazon’s CEO Jeff Bezos likes to repeat his famous quote:

In this article, I want to introduce you to some cool GIFs that show how the big eCommerce players out there are constantly optimizing their website. You are welcome to share them or include them in your next post. (Don’t forget the backlink🙂)

The Evolution of Amazon’s Homepage

As you can see, Amazon was constantly improving its Landing Page since the beginning. As an old expert in Checkout Optimization, I wonder how the Checkout Experience of Amazon has improved over the years. Amazon one-click payment solution is definitely one of the biggest innovations in the e-commerce world.

How Google looked like 10 years ago?

Google remained impressively true to its principle. One input field and a search button. Sometimes supplemented by an “I’m feeling lucky” button. Equally nice to see in the GIF animation is that Google likes to change its logos in the theme of the respective day depending on the anniversary.

Fun Fact: the most frequently googled term is? – Google! 🙂

Youtube was also once unintuitive!

I wonder when Youtube started to optimize the recommendation algorithm which makes me spend hour after hour on the platform 🙂

Booking.com the pioneer in A/B Testing

Below you can see how booking.com is constantly testing the entire homepage. No matter which conference you attend about AB Testing or Conversion Rate Optimization, one speaker is always from booking.com. Rightly so!

You want to start your own Conversion Rate Optimization Program?

It can be hard to come up with the right testing ideas from the get go. This is why I put together this Optimization Guide for you.

❤️ Please like, share or comment below.

Enjoy your day.