Below you find my collection of the best Conversion Rate Optimization Books. Start reading these CRO Books and become the #1 marketer in your company.
I have read all of them and I am therefore confident in recommending them to you. 😉
Kill Your Conversion Killers with The Dexter Method™ (Joris Bryon)
The story behind this book is that the author Joris Bryon took 3month off went to a Greek island and wrote this book. He wanted to purely focus on this book and explaining his Conversion Rate Optimization Framework to his readers, which he refined over the years working at his agency.
This book is awesome to get you started with your CRO Career, it explains the basic Conversion Killers, how to detect and avoid them.
Predictably Irrational (Dan Ariely)
This book is unbelievable great. It outlines the irrationality of humans decisions and how the online marketing world and your Conversion Rate Optimization Projects can profit from it.
My favourite example is when Dan Ariely tells about his experiment which he conducted with his students in the university kitchen. In one fridge he placed a six-pack of Coca-Cola cans (one worth a dollar) and in the other, he placed six one dollar bills. Guess which fridge was empty after a week – read his book to find out… 😉
Another great book of him for more private use is: Dollars and Sense: How We Misthink Money and How to Spend Smarter.
Don’t Make Me Think (Steve Krug)
Don’t Make Me Think, this book is a must-read for anyone who wants to get better at User Experience Design, wherefore no Conversion Rate Optimization Specialist cannot afford not to read this book.
It’s essential to your success. Steve Krug explains very compactly and graphically the art and science behind web design.
Don’t want to read all these books? Take a shortcut.
You are a business owner and too busy to read all these books? I invite you to take a short cut. I read all the books for you and I ran over 250 A/B Tests, so I summarized all my knowledge in my new Conversion Rate Optimization Guide, which you can buy in our shop.
On 101 slides I show you all my proven best practises and everything you can do to improve your overall conversion rate.
Influence: The Psychology of Persuasion (Robert Cialdini)
The work of Dr. Robert Cialdini has heavily influenced the way we think about marketing today. He developed his famous 6 Principle of Persuasion and how they influence human decision making. This book will teach you all you need to know about his concept.
However if you want to save some time, I wrote a blog post about his 6 persuasive techniques.
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers (Dan Siroker)
This book is written by the founder of Optimizely himself, he describes how everything started during the Obama Election Campaign. How he was able to raise hundreds of million dollars extra for the Campaign through Conversion Rate Optimization.
He started with a small team of a few nerds, including his brother. It’s a good book to start with since he reveals some of their best ideas and hypotheses.
You Should Test That (Chris Goward)
Chris Goward is the founder of WiderFunnel and the first in line promoter of the phrase: “We should test that!” His book is great for everybody who wants to get better in Conversion Rate Optimization.
He explains how important continuous testing is to achieve your overall business goals. How to convince your C-Level that Conversion Rate Optimization is a worthwhile undertaking. He also explains the approach on how to choose what pages should be tested first. He also explains his well-known LIFT™ Model.
The Non-Designer’s Design Book (Robin Williams)
This is a good read to get you some design skills. As a CRO Expert you need some sort of taste in good design. This book explains the basics of design for newbies.
However, if you don’t feel like spending money on this book, I can recommend you a good blog post about basic design skills: https://buffer.com/resources/53-design-terms-explained-for-marketers
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Tim Ash)
Tim Ash is quite the authority on SEO, SEM, and Landing Pages topics. This book will help you to increase your Conversions Rate by giving you key insights on how to optimize your Landing Pages to regards to your overall Conversion Rate.
Tim successfully teaches everything very descriptive wherefore it’s a good read. He gives you concrete examples of how to implement his strategies.
Practical Statistics for Data Scientists: ( Peter Bruce)
This book is more the mathematical approach to A/B Testing, however, it has an own section dedicated to A/B Testing and Hypothesis building in the area of Conversion Rate Optimization.
If you struggle with math, I wrote a simple Guide on AB Testing Math / Statistics it explains graphically the bits behind AB Testing.
Other good Conversion Optimization Resources / Blogs
- I can really recommend the Conversion Rate Optimization Minidegree Program by ConversionXL. I did the course at the beginning of my career and it really boosted my success.
- AB Tasty Blog
- Of course, my own blog conversion-gorilla.com/blog – I wrote a short Guide on how to get started with AB Testing
- AB Testing Calculator
I hope you enjoyed this post and it helps you to become a better marketer. Please comment below your favourite book about CRO, I want to read it 😉
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Enjoy your day.
(Disclosure: all pictures link to the books on Amazon, I am happy if you purchase them via the link. I will get a 15% commission)
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